Scrolling through Instagram these days, my algorithm has absolutely flooded me with fitness influencers peddling not just weightlifting equipment, but everything else that is supposed to go with it.
Behind each post I can feel questions being asked of the user: “Are you taking your health seriously if you aren’t squatting in $100 work shorts? Are you really committed if you haven’t financed a $5,000 home gym setup? Why are you sad, don’t you know that happiness is waiting for you right behind a $4,000 Costco sauna, a $1,000 cold-plunge system, and a tanning membership?”
So this app is equal parts protest and experiment. Can we transform ourselves with just the ground, gravity, and grit?
UGGA is a return to basics: bodyweight exercises and lifting heavy rocks. That’s it. Shoes optional. Free to download and free to use because this caveman doesn’t want to figure out the tax implications of charging.
Download on the App Store